Tackling social media can be a challenge, especially when you are busy in your art studio making creativity happen. It’s easy to throw up an Instagram post and call it good, but is that really helping your art business?
With over 1 billion monthly active users – Instagram is a behemoth in the social media space that is just too big to ignore! Its engagement rate has been measured at an impressive 70% higher than Facebook’s. So, it’s safe to say -Instagram is a real game-changer for emerging artists. It offers a huge promise when it comes to building an audience, engaging with potential customers, and cutting through the structures of the art market. In short, it is one of the best platforms to showcase your artwork and connect to millions of people for free!
But dominating your space on Instagram is no longer as easy as scheduling in a couple of posts per day. There’s now a whole suite of features to get clued in on. This means that when it comes to your Instagram game, there’s a lot to know.
And as your fellow art lovers & a brand who totally adores artists – We are here to help! From rainbow text to easy Boomerang hacks, there’s a ton of cool features to amp up your IG game.
So, let’s get started.
- Hashtags Your Way Through Popularity: Hashtags are very easy to understand and use! Use a combination of niche hashtags with a greater number of posts along with hashtags that have a relatively low number of posts and you’re good to go! You get brownie points for adding some personalized hashtags for your followers to relate to and know your work a little better! A large number of people will be able to discover you and connect with you if you use hashtags properly!
- Don’t Forget To Engage: Instagram is one of the best places to engage and connect with your customers as well as your fellow artists. Make sure that you’re following other people in your community & potential customers, liking their posts, and most importantly dropping personalized messages & comments on people’s posts (a little appreciation never hurt anybody) so that they notice you. You will also have to make sure that you are interacting with your audience – try to create some interactive posts, answer queries, and try to reply to comments as much as possible – all this goes a long way to show that you care.
- Plan Ahead: We totally understand that when creativity strikes, you often forget to do anything else besides brewing art & innovation. Hence, planning ahead is always a good idea because who has the time or the energy to post a picture a day. For a healthy engagement, it is ideal to upload stories and posts at least every alternate day. So whenever you are free, try to schedule posts & avoid those last-minute low-quality content fillers. The best part? There are tons of free apps available in the market to choose from – so you can plan at least a week’s content in advance.
- Content is King! – Content can make or break your social media. Make sure your content is engaging and reflects your uniqueness. This helps your audience to connect with you on a more human level. Putting up some behind the scenes action or small details from your personal life or going live on Instagram are a few things you can do to create engaging content. Consider creating videos that showcase your work process, your routine, your art style, etc. & build an interactive audience.
- Multiple Your Sucess With Collabs: Connect with fellow artists or communities to share your artwork with different artists and reach a much wider & varied audience. Send your work to an influencer (that you know) with a handwritten note. Or just get a local influencer to stand in for a shoot so you can tag them and get their followers. Try to get featured with art websites and blogs.
Bonus – We at Neon Earth, adore artists. We have built an art community and we love to share the artwork from different artists. Feel free to browse through our website where we help you to turn your art into $$$. You can DM us for more information or simply tag us to get featured on our page – It’s that simple! Drop by and Check Us Out!
Always remember the more you can impress art fans and customers, the more interested they will be in buying your art. And, that includes both in-person and online. These days your Instagram account has become an extension of your art brand, but it’s also the perfect platform to bewitch buyers. We hope our simple tricks take your business through the roof & helps you gain a whopping audience.
Let us know how these tips worked out for you? We would love to hear more suggestions on what works for you & what you do to engage with your audience!
No Comments